Visual Retailing’s technology is an all-in-one, customisable software suite to help save time and drive sales. That information is clear – style number, colour number, retail price, the shape and which gender it is.”
I see what a certain client has bought, make a range with the program and that gives me images of each particular item with the information that I’ve requested. “The ability to easily create guidelines in MockShop is really valuable. Software that Improves the Planning ExperienceĪn effective retail flow improves collaboration between teams and increases key retail KPIs. “The benefit of planning a store in the MockShop program, in aģ-dimensional part, is being able to make quick changes in your presentation.” With Visual Retailing’s MockShop, O’Neill can easily change guideline layouts per store and cluster to better serve staff and customers. If you have that all dialed in, only then can you decide how you would present product within this particular environment.” “You need to figure out the layout of the store, which styles are coming in, and what story you want to tell at this particular location.
So they need to make a compromise on how to use the guideline within their own environments.”īy using Visual Retailing software, O’Neill can design individual floor layouts, shelving and product displays to maximize sales and give customers an exciting shopping experience. “Even if it’s the same O’Neill store, the interior looks a little different due to the architecture of the building. With such a varied store-to-store footprint, making one guideline to suit every store was clearly not the ideal solution for O’Neill. Each store has its own unique high/low traffic areas and where people linger.Īs retailers well know, operating across a whole country or even a continent means not every store is the same, not every store has the exact same assortment of merchandise. But what happens when each individual store is built differently?Īs the science of how customers behave in stores, and thus how your product placement can provide them with the optimal shopping experience, it’s imperative to take distinct store layouts into account.
It educates the customer and creates a desire to buy. Visual merchandising is the art of presentation, putting the focus on merchandise. Optimising already existing store layouts Now there’s more connectedness and understanding between the store, field and HQ.” “It’s not orders from headquarters kind of communication – the guideline still stays a guideline. They now have a better connection with the in-store team, and the documents they’re sending out are more less cumbersome to put together – they know they’ll be able to answer questions and give feedback more readily, rather than putting together meticulously detailed planograms and waiting for photos from the individual stores. The program facilitates a much more fluid, collaborative conversation, helping the company become more efficient in their day-to-day operations. Thanks to improvements in communication and process, Visual Retailing tools have positively impacted O’Neill’s company culture.
It saves a ton of time compared to our old process, and has quickly become an essential fixture of our operations strategy.” “We use it to facilitate our biweekly store changeovers, from sending directives to discussing what’s working and what isn’t. O’Neill uses Visual Retailing to easily disseminate range analysis, create merchandising guidelines and displays, identify problem areas, and collaborate on new ideas. We were in the market for a tool that would allow us to become more reactive to what’s happening at the store-level.” One of the big challenges we were facing was how to get faster and more agile in terms of our visual merchandising process. “Our merchandising process in the past has been very stiff and rigid in terms of in-store merchandising. The stores then had to execute this visual merchandising guideline as best they could given the merchandising range they had, and then the local store staff sent photos of the execution back to headquarters for feedback. A visual guideline was created along with it and sent to the stores in a big pile of paper. In the past, the merchandising process for O’Neill was developing a collection biweekly.